WeChat’s mini-program, which is backed by a marketing automation platform, allows advertisers to automatically uncover sales opportunities among WeChat followers based on behavioral and purchase data analysis, as customers want increasingly personalized experiences. The first stage is to create a store with a user-friendly localized design and extensive selling capabilities including campaign marketing, coupons, flash deals, group purchasing, and a membership loyalty program. WeChat offers a variety of strategic services to assist businesses to compete in the Chinese e-commerce sector. New interactive experiences replace the old ones that more closely resemble how people buy in the real world while still being entertaining. China has the world’s most advanced e-commerce business. The transition away from the classic search-based model of selling on WeChat is continuing at a rapid pace in China. The e-commerce landscape has changed a lot over the years: from the Yellow Pages-style online catalogs to one-click, same-day delivery. We might see it coming soon as relations between Alibaba and Tencent are slowly warming up. In the second part of this article, you will see why it might be even more beneficial for you to start with a WeChat e-commerce instead of other shopping platforms.Ī quick note, brands still cannot share links to their Taobao or Tmall stores on their official WeChat account. Paraphrasing Ariana Grande it’s literally an ‘I see it, I like it, I want it, I got it’ approach and let us tell you why. What makes WeChat particularly attractive for foreign brands looking to connect and sell in China apart from its huge size, it’s the uniquely smooth user journey. Can it be that WeChat e-commerce is even more attractive for foreign brands than well-established players like Tmall? Or even new solutions of cross-border e-commerce available on RED? Now, after several years, it’s the sweatiest pie in town, and every company wants a piece. With over 1.26 billion monthly active users and 78% of Chinese people aged 16 to 64 using WeChat, the Chinese application is definitely a key player in Chinese social networks and e-commerce.īefore Tencent announced the new birth of “WeChat shop” in July of 2014, the phrase “WeChat e-commerce” didn’t even exist. When you’re entering the Chinese market you might wonder if selling on WeChat is a good strategy.
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