![]() The user can then set a synchronization frequency so that the destination is automatically kept up-to-date. “Hightouch gives everyone access to data in their tools without having to rely on any code or engineers.”Ībove: Hightouch: Getting data from the warehouse to business apps Data integration landscape “Everyone needs access to data, but to get that valuable data you have to rely on your engineering team,” Gupta said. ![]() HIGHTOUCH SERIES ICONIQ GROWTH 450MSAWERSVENTUREBEAT CODE It’s a been a busy year in the broader data integration space. Matillion recently closed a $150 million round of funding at a $1.5 billion valuation, while Dbt Labs secured $150 million in funding, also at a $1.5 billion valuation. HIGHTOUCH SERIES ICONIQ GROWTH 450MSAWERSVENTUREBEAT SERIESĮlsewhere, GitLab spun out a new open source ELT (extract, load, transform) platform called Meltano as an independent company.įounded in 2018, Hightouch had previously raised around $14 million, the bulk of which arrived via a series A round announced just a few months ago. Its latest cash injection apparently came about after its investors conducted a round of interviews with Hightouch customers and found a net promoter score ( NPS) of 9.5/10. HIGHTOUCH SERIES ICONIQ GROWTH 450MSAWERSVENTUREBEAT SERIES.HIGHTOUCH SERIES ICONIQ GROWTH 450MSAWERSVENTUREBEAT CODE.HIGHTOUCH SERIES ICONIQ GROWTH 450MSAWERSVENTUREBEAT SOFTWARE.We're building a purpose-built solution that does reverse ETL and connects that database to the SaaS layer.Įditor's note: This interview has been edited for clarity and conciseness. ![]() Getting the data out and then into other tools, including Google and Facebook is where Hightouch can help. So because of that need to collect first-party data, organizations are going to store that information in a data warehouse. Gupta : With third parties not being able to collect data on devices from IDFA on Apple devices, there is a need for organizations to collect more user data that is stored by the first-party organization, rather than having Google or Facebook track the users. What are some of the market dynamics that are driving demand for reverse ETL? People are excited about reverse ETL, because they basically maintain Snowflake, and then all of their SaaS tools will then be accurate and reflect the data that is available in Snowflake. If you're disciplined, you believe that in the long term, you should always centralize everything in the data warehouse and then use reverse ETL to get data to your tools. ![]() So with reverse ETL for example, data moves from Salesforce to Snowflake, data can then be centralized in Snowflake, making sure it's correct and then getting the data into Marketo. So even if you could do point-to-point transfers, for example from Salesforce or Marketo directly, you'll still get better benefits from reverse ETL. Gupt a : You could argue that what we're doing can be done in Segment, Marketo or Informatica, and like the list goes on with hundreds of tools that could potentially do what reverse ETL does.īut reverse ETL ultimately benefits from correctness. What is the real benefit of reverse ETL? Surely organizations can do the same thing with other tools? It doesn't make sense to give you this dashboard, we should actually get it into your SaaS tool, so that you can make workflows out of it." And that's pretty much how Hightouch was born. In order to take action they had to be in their SaaS tools like Salesforce or Zendesk, so that the business user can then use that data and build workflows. Then our prospects told us the dashboard is cool, but they couldn't take action on the data in this dashboard. So we made a decision to put Snowflake, BigQuery and Redshift as the only available sources and then give people this dashboard. That's where we really started learning that people were no longer relying on their SaaS tools to store their data, and they were relying on Snowflake, Amazon Redshift and Google BigQuery. Upon building this product and showing it to customers, they were like, "This is great, but we don't need you to centralize our data we've already done that." It was meant for go-to market teams to really just have one view of all the customer data. I'll tell you the story was basically we had a product, which was a customer data dashboard, and it would show you everything your company had on the customer. Kashish Gupta : Our business has pivoted a few times. How did you get the idea for Hightouch and its reverse ETL technology?
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